The Best Digital Camera

Canon launched the PowerShot A720 IS with optical image stabilization in August 2007 as a full-featured camera at an economic price. The PowerShot A720 IS is the third model in Canon’s entry-level A-series with image stabilization. In addition to increasing the resolution to 8-megapixels, the camera features 6x optical zoom and an updated Digic III processor with upgraded face detection technology.

Summary
With its 6x optical zoom with optical image stabilization, updated face detection system, and abundance of manual functions, the Canon PowerShot A720 IS makes a strong case for new point-and-shooters. Like almost all Canon point-and-shoots released this year, the Canon A720 IS has fantastic color accuracy, and, as an added bonus, excellent white balance accuracy using either the auto or preset settings. The accurate colors coupled with the solid resolution performance make this camera a great value in terms of image quality. The image quality isn’t perfect, however, as photos will be plagued with noise at high ISO settings, as well as limited dynamic range. Unlike other competitors, though, the PowerShot A720 IS lacks the sleek design of flat 3x optical zoom cameras in favor of a protruding right hand grip that allows users to comfortably shoot for extended amounts of time. The camera is also missing the range of built-in editing functions, characteristic of other point-and-shoots. If users can sacrifice looks and editing controls, the A720 IS’s virtues, namely the long optically stabilized lens and excellent color reproduction, are too good to pass up. Overall, the Canon PowerShot IS is worthy of its price and should be considered a strong contender.